Evaluation: Question 2

 2. How effective is the combination of your main products and ancillary tasks?

The media products that I created consisted of a short film, which was my main task and a film review page and a poster for my short film.

To ensure that my products fit together as a whole media package I had to monitor and design every detail to be harmonious to one another. One way that I made all my products consistent with one another was by using a colour theme throughout each product. The main colours of my colour theme was orange, yellow, red and blue with other secondary colours as each colours connotations and representational aspects were suited to my goals and the concepts that I wanted to project in my work. To apply these colours to my short film, I incorporated the colours into my mis-en-scene through certain props and their colours, also having an appropriately lit and painted setting to shoot my film in allowed me to feature my colour theme. 

Mis-en-scene of Birthday Party

An example of props that were used is the medication bottles that are on the side cabinet in Tim’s bedroom. I designed each bottle label with great care, first hand drawing them then scanning them so I had copies of the images digitally. This allowed me to import the images onto Adobe Illustrator and digitally colour the bottle designs to suited colours. Another way in which I created a correlation between my main task and poster was by actually using an illustrated version of a shot that was taken from my short film. This obviously created an instant link between these two products as they both featured the medication bottles. I also decided to use a screenshot of the medication bottles on my film review page to once again link all the products together, making each product work harmoniously together.

The arrows on the following images highlight the medication bottles that all feature in each product, creating a recognisable correlation between them all.

                                                Screenshot from 'Birthday Party

                                                              Film Poster

                                                     Film review magazine page

 I also decided to create my own font to use throughout all my products, another feature that would make for a strong media package. To do this, I designed the font by hand and scanned in my design and then made digital versions of the font using Adobe Illustrator making it easier to apply the font to all of my products. The font is used on the title screen of my short film, the text on my film poster and also on the title of my film review page, creating a balance and consistency flowing through my productions and designs.

The font I designed 'Tim's hand'

By illustrating the design of my film poster, I was also able to create a representation of my

character’s persona and creative ability that is shown in my short film. I believe that my main

 and ancillary tasks work very effectively together and that they complement each other’s

concept and aesthetic appearance which allows for my media products to develop their own

 distinctive identity as well as a unique selling point. Establishing an identity is necessary to be

successful in the media industry, as shown by Wes Anderson and Stanley Kubrick. I believe

 I have achieved and produced my own identity for ‘Birthday Party’ effectively which would be

 satisfying to my primary target audience and also secondary target audiences.