Friday, 10 January 2014

Audience Reception Theory

A slideshow that gives background on Stuart Hall and his studies. Audience Reception Theory  plays an important role in the media industry; particularly film, as it allows you to breakdown and understand different ways your product can be perceived and interpreted by your audience. This allows you to make informed decisions considering the different ways it may effect different types of audience so it was a relevant theory to be aware of when producing my short film.

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