Identifying Aims and Audiences

I am aiming to create a comedy/drama short film documenting the birthday of a lonely introverted man, named Tim. The inspiration was drawn from witnessing a friend live in an isolated and distant manner, believing this was the way in which an independent individual would live. However, after time, my friend did not find independence but rather loneliness and depression, spending most of his time alone in his room with minimum human contact. Despite my character being inspired by an actual person, the short film will be a sometimes fictional, light hearted take on the life of an introvert, with dry humorous dramatisations.

My target audience will be 16-30 year olds, as this is a common age in which dry humour is popular. Also, the deeper conceptual meaning requires a degree of life experience and knowledge to fully appreciate and understand the concept behind the film. Also the fact my character is going to be in his early 20's he might be more relatable to the target audience of 16-30 year olds, as he is within that age range. By creating a relatable character a good rapport can be developed between the audience and the character, which could lead to a more enjoyable short film and maybe a strengthened, more successful  effect.
Particular Socio economic groups can sometimes be the main target to appeal to for many short films and producers, However I believe Socio economics groups will have minimal relevance to the enjoyment of the short film, however due to the concept of the movie, the film may appeal more to audiences from C1 - A. This is due to the previously mentioned factor of knowledge, that could make the short film more understandable due to the underlying concept and meaning. The lower socio economic groups may not grasp or understand the concept properly or efficiently.

Here is a list of the socio economic groups for reference.

A- Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon
B - Intermediate managerial, administrative, professional e.g. bank manager, teacher
C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person
C2 - Skilled manual workers e.g. electrician, carpenter
D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger
E - Casual labourers, pensioners, unemployed e.g. pensoiners without private pensions and anyone living on basic benefits


A possible secondary target audience could be people who are involved or interested in social/cultural and also psychological aspects of life. My short film may appeal to this audience as it is the documentation of an individuals existence and how they live there life and their also position in society which could be of interest to this audience.